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How I’m Doing More User Research (with a little help from AI)
Three ways to make user research faster, lighter, and more fun — without losing the human touch.
Oct 19
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Katrina Watson
6
3
How AI Is Quietly Changing the Way We Shop
A few weeks ago, OpenAI quietly launched a new feature you might have missed. You can now ask ChatGPT to buy something, not just recommend it.
Oct 12
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Katrina Watson
23
7
Sometimes the best way forward is sideways
A few days ago I made the decision to not publish my planned Substack post for this week.
Oct 5
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Katrina Watson
14
6
September 2025
The Magic of Side Quests: Why building on the side makes us more creative, confident, and joyful at work and beyond
For most of my life, I’ve had at least one side project on the go.
Sep 25
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Katrina Watson
19
5
Why I’m Building a Journaling App Even Though There Are Hundreds
Most people who journal never look back.
Sep 18
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Katrina Watson
12
3
How Short Challenges Can Spark More Joy Than Big Plans
Reflections from my eight-week “mini bucket list” experiment.
Sep 12
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Katrina Watson
7
1
Why AI Slowing You Down Is a Feature, Not a Bug
Everyone talks about how AI speeds things up. Running out of Claude credits and a failed ChatGPT draft both taught me how AI slowdown might be your best…
Sep 4
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Katrina Watson
10
4
August 2025
A Website in under an Hour: My new Zero-Cost Stack
Last week I set out to tackle a project that I’ve been putting off for a long time - updating my personal portfolio website.
Aug 27
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Katrina Watson
8
5
The 10-Step Launch Checklist I Wish OpenAI Used
How to Launch Products Without Losing Users
Aug 21
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Katrina Watson
8
4
Building an App with AI: Hope, Hype, and What Finally Worked
My first adventure into vibe coding — from hitting walls with Replit to finding flow with Claude
Aug 15
3
2
July 2025
From Founder to Product Management: Reflections on my non-linear career path
This post is part reflection, part origin story, and maybe even a little encouragement for anyone unsure about their path or next steps.
Jul 31
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Katrina Watson
10
1
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